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Social Media

Before you dismiss the idea of using LinkedIn because you only know it as that "bland" social media site where people go when they're looking for a job, realize that currently there are 90 million LinkedIn users worldwide. One new user joins every second of every day. And unlike social media sites like Facebook where many people use the site for entertainment, all LinkedIn users are business minded. That means the connections you develop on LinkedIn are more likely to positively impact you or your company in some way. Therefore, if you want better or more professional business relationships, LinkedIn is the place to be. Even if you have a business profile on Facebook and Twitter, LinkedIn makes a perfect addition to your personal or business branding efforts.

Compare which social networks are being used by which age demographic.

Consider tailoring your marketing and sales strategies to focus on the desired demographics. This will allow your business to maximize results while reaching your targeted audience while using the correct social tools.